What’s in a Brand?
A brand is everything in a product, service or company that makes it stand out in a crowd: logo, tag line, key messages, value proposition, and personality. Create a consistent and memorable experience for users who interact with your brand, and you’ll begin winning people’s hearts and minds.
What are the keys to creating a consistent and memorable experience?
An integrated marketing campaign can communicate your brand personality in a consistent way each time a user comes in contact with your brand. Your visuals like your logo and company colors will be key in attracting users and conveying the key attributes of your brand. You’ll want to design a unique logo and resist the urge to change it frequently: it takes time and multiple touches for people to recognize, remember, and connect a logo with a brand.
And ensure that your campaign accounts for reaching your target audience with a frequency that will enable you to achieve your goals.
You’ll also want to carry your unique design and color scheme through all visual materials: print ads, electronic ads, brochures, direct mail, and your Web presence. Once you’ve got their attention visually, you can draw them in and help them to learn about your brand through your key messages and value proposition. It’s important to keep consistency in the look and feel of your promotional materials while simultaneously maintaining an overall design that’s unique to your brand.
A strong brand identity can also help employees relate to your brand and function as your brand ambassadors. Employees who can understand and message your brand are as valuable as your best marketing campaign.
Don’t forget the Call to Action!
You might have the world’s best brand and promotional plan, but don’t forget to include a call to action in every touch of your marketing campaign: What do you want the reader to do after seeing your message? Call your telephone number? Check out your website? Stop by your showroom? Make sure you give them a clear next step to find your brand and experience it.
Track your Return on Investment
You won’t want to invest in a campaign without building in metrics to track the success of your investment. Tracking can be done on your promotional materials, your website, and through the many survey tools available today. It’s critical to build measurement tactics into each and every aspect of promotion to allow for future campaign refinement and best value for every dollar you spend promoting your business.
You won’t want to invest in a campaign without building in metrics to track the success of your investment. Tracking can be done on your promotional materials, your website, and through the many survey tools available today. It’s critical to build measurement tactics into each and every aspect of promotion to allow for future campaign refinement and best value for every dollar you spend promoting your business.
Find out More
Sleddog Design involves all of our clients throughout the entire creative process from project development, through to design, production, and tracking.
Let us help you promote your business with tools including catalogs, brochures, corporate identity, packaging, sales materials, point-of-purchase displays and 3D illustrations. We also specialize in Content Management System (CMS) and HTML5 animated website design and development including e-commerce sites.
Our clients are in a wide range of industries including retail, business-to-business, information technology, telecommunication, financial and more.
The taste of success begins with great advertising. Get Hungry, get Sleddog Design.
Contact us today and let us UNLEASH our creativity on you!
Sleddog Design • 610-405-0551 • info@sleddog-design.com