Why is Print So Powerful?

Electronic marketing and social media can be important components to your integrated marketing campaign, but nothing can replace the power of print.  Print is the perfect companion to your e-marketing and promotional campaigns. Proven print tools in successful marketing campaigns include brochures, flyers, postcards, posters, signs, stationery/letterhead/business cards, and even print advertisements. 

Don’t forget that striking photography, illustrations, and other graphic design elements can really help your print marketing materials to stand out from the clutter that consumers face each day.

And by ensuring that your brand identity resonates throughout your print materials, you’ll be that much closer to a tightly integrated, memorable campaign.

What are the key benefits to print collateral?

• Shelf life. Print as a medium has great staying power. An email can be easily deleted and forgotten, but a skillfully designed brochure, flyer, direct mail piece, or catalog will often be kept on hand for months for future reference.
• Tactile experience. A striking print piece can combine beautiful graphics and an endless variety of paper textures, not just for your marketing materials, but also in your packaging.
• Packaging is also print. Carry your brand through in your print materials by ensuring that your product packaging is well designed and consistent with your brand personality.
• Precise targeting. Print collateral can be targeted to your prospects down to the individuals you want to reach through customized mailing lists. 
• Expand your marketing reach. E-mail marketing sounds quick and inexpensive, however, it is limited by the CAN-SPAM Act which restricts your messaging and ability to reach your targets. Print marketing with U.S. mail delivery, by comparison, is much less regulated, allowing you to maximize your marketing reach. 
• Customization. Get your mail pieces noticed by customizing the text of each piece with your prospect’s name.
• Cost effectiveness. The days are gone when large quantities of printing are required to achieve lower printing prices. Print-on-demand technology is a great way to get smaller quantities printed at a lower cost. Updating your materials is simple without the need to scrap a surplus of printing.

Cross promotion of your other marketing tactics. Your print collateral can feature your website address and any other tactics from your integrated campaign.

Find out More

Sleddog Design involves all of our clients throughout the entire creative process from project development, through to design, production, and tracking.

Let us help you promote your business with tools including catalogs, brochures, corporate identity, packaging, sales materials, point-of-purchase displays and 3D illustrations. We also specialize in Content Management System (CMS) and HTML5 animated website design and development including e-commerce sites.

Our clients are in a wide range of industries including retail, business-to-business, information technology, telecommunication, financial and more.

The perfect companion to your advertising efforts. Get Seen, get Sleddog Design.

Contact us today and let us UNLEASH our creativity on you!
Sleddog Design • 610-405-0551 • info@sleddog-design.com