Why Does Every Business Need a Website?
With each day that passes, the Internet is becoming more ingrained in people’s way of life. Anyone who has ever “Googled” any topic will most likely never use a hard cover encyclopedia again. Fast information, at our fingertips, is no longer “nice to have” but is now “need to have.”
How can I optimize a web presence for my business?
When properly implemented, a website can be a source of information about your business or even a channel for selling your goods and services. But there are some key issues to keep in mind when instituting a website:
- Infuse your web presence with your strong brand identity. Your color scheme, design, and messaging should remain consistent throughout your site.
- Ensure that your website design is unique. Some ISPs offer website templates that provide basic functionality but blend into the noise of the myriad of other sites on the Web. A customized design will enable your business to stand out on the Web while enabling your prospects and customers to find the information they need on your site quickly.
- Make the site easy to use. Simplicity is key: simple content written for the web and for Search Engine Optimization (SEO), in addition to simple navigation, will make your site easy to use.
- Engage visitors to your website by making it interactive. Capture the limited attention span of web visitors through the use of HTML5 animation techniques to create movement and sound on your site. The use of surveys, contests, and games on your site can also enhance the website experience for your visitors.
- Drive as much traffic to your site as possible. You’ve got a great new site, now spread the word. By building Search Engine Optimization (SEO) into your website, you will ensure that your business is among the first to pop up on web searches and crawlers.
- Track your traffic. One of the beauties of a website is that you can precisely track who is coming to your site, where they are coming from, how long they are staying on the site, and what web pages on your site are the most popular. Unlike any other promotional medium, a website provides immediate information on its own effectiveness. This ability allows you to adjust the site as often as needed to achieve your goals.
- Use the Web as another channel to sell your products and services, if appropriate. It’s a great way to reach beyond the physical limitations and costs of your local storefront and sell to buyers across the U.S. or even worldwide.
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Sleddog Design involves all of our clients throughout the entire creative process from project development, through to design, production, and tracking.
Let us help you promote your business with tools including catalogs, brochures, corporate identity, packaging, sales materials, point-of-purchase displays and 3D illustrations. We also specialize in Content Management System (CMS) and HTML5 animated website design and development including e-commerce sites.
Our clients are in a wide range of industries including retail, business-to-business, information technology, telecommunication, financial and more.
Individuality is the key to great website design. Get Noticed, get Sleddog Design.
Contact us today and let us UNLEASH our creativity on you!
Sleddog Design • 610-405-0551 • info@sleddog-design.com